DBS Rules Rural America

[SOURCE: Multichannel News, AUTHOR: Linda Moss]
Direct-broadcast satellite is now the dominant provider of video services in rural America. Of those who subscribe to cable or DBS in rural areas, 42% of those customers now take satellite, versus 37% buying cable, according to data from Leichtman Research Group. 2% have both cable and DBS. EchoStar’s Dish Network has greater penetration in rural markets than DirecTV, which has been targeting urban and suburban customers. For example, about 55% of EchoStar subscribers say they live in rural areas, compared with about 45% of DirecTV subscribers
http://www.multichannel.com/article/CA6303308.html?display=Breaking+News
(requires subscription)