Coming in 2013 – targeted TV ads

Just like with static display ads online, we have become used to seeing targeted video ads on the web, mobiles and tablets. Now video ad targeting will come to the living room, when the UK’s two big pay-TV operators will soon start showing targeted ads to viewers in 2013. The launches could improve effectiveness of a TV advertising business that is still growing strong thanks to its mass broadcast appeal but which could wring out even more dollars by guaranteeing advertiser outlay.