From Checking the Weather to Streaming Content, Media Habits Vary by Local Markets

While connectivity has made the world smaller in a lot of ways, US consumers still want to keep up with the happenings in their own neighborhood. While consumers continue to go local when it comes to watching television, they’re also going digital to augment that local experience.

The report found that “local digerati” -- those that used Internet and mobile apps for local news and community events and feel social networking is important for local information -- number nearly 30 million strong in the US. While 11 percent of adults across the US can be pegged as local digerati, Boston (15 percent), Denver, Orlando, Philadelphia, and Washington, DC (all at 14 percent) boast the top markets for these consumers. Overall, the report shows that where a consumer lives continues to correlate with their media consumption tendencies, from the amount and type of content they connect with to the devices in their homes.