The Changing Face of Media

[Commentary] Today, digital traffic is the major force driving news consumption, and mobile platforms especially outpace desktop platforms; 39 out of 50 news sites gain more traffic from mobile devices. The media industry has kept pace with this change -- beginning to recognize that mobile platforms, with their large readerships, make non-mobile devices less relevant. Notably, the trend doesn't suggest or reflect any less of an interest in news in general, or any less of a standard for quality reporting. Throughout the television industry, local and network news actually increased their numbers of viewers this year. Cable news, saw declines in 2014 but their website audience grew.

In the end, quality will always be the difference maker and the biggest attraction for consumers. People will always want the news, distribution and form aside - and we know that content will always be KING - something the savviest of media brands have known all along.

[Jennifer Risi is the Managing Director of Ogilvy Media Influence]