CARU Corrects More TV Ads

[SOURCE: Broadcasting&Cable, AUTHOR: John Eggerton]
The Children's Advertising Review Unit of the Better Business Bureau (CARU) has released three more recommendations for modifications to TV ads. 1) LeapFrog has agreed to modify future TV ads for its Fly Pentop Computer to make clear that users must buy special paper refills for it to continue to work. 2) In response to a CARU request, which was prompted by a consumer complaint, Lego agreed to clarify in future ads what elements were included in its themed toy sets. The company pledged to "“try and increase the clarity of this message if separate sets are included in one ad.” 3) Caru had asked Play Along, makers of the SKy Dancer Magic Twinkling Castle, to modify future ads to clarify how long its Sky Dancers (helicoptering figures) stay in the air.
http://www.broadcastingcable.com/article/CA6308577?display=Breaking+News...
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