For campaigns’ traveling press corps, social media has changed way game is played

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[Commentary] In many ways, little has changed for traveling reporters since the old days, most famously documented in Timothy Crouse’s 1973 classic book “The Boys on the Bus.” In both Mitt Romney’s and President Obama’s press corps, there are still all the indignities of pre-dawn wake-up calls and hours of travel to hear the same speeches in different locations. There is still the dependence on pool reports, the dangers of groupthink and the temptations of Stockholm clubbiness (Flag football with the Romney staffers on the beach, anyone? Mitt’s flipping the coin!). There is drinking (less now) and eating (more now), and tensions still surface among reporters (a shouting match over journalistic ethics broke out on the Obama plane). The boredom on the Romney trail has produced photo albums’ worth of gauzy, self-documenting Instagrams.

In fundamental ways, though, nothing is the same. And not just since 1973, but since the last presidential election. Despite the usual complaints of lack of access to candidates — practically speaking, there isn’t any — the power dynamics between the campaigns and the media have shifted significantly toward reporters. And the old journalistic hierarchy that once aggrandized major newspapers and national networks has flattened out, giving any boy, girl or baby on the bus with a Twitter feed the same opportunity to drive the race as the most established brand names. In a political-media industrial complex built on conflict, this is a rare point upon which the opposing campaigns and reporters all agree.


For campaigns’ traveling press corps, social media has changed way game is played