Black Viewers More Into TV, but More Likely to Consider Cord-Cutting

Among the highest spenders on home TV, Internet, and phone services, Black households are the most likely to subscribe to digital add-ons like DVR, high definition, and premium channels. But recently-released data from Horowitz’s 2014 FOCUS African America study indicate that Blacks, along with other multicultural audiences, are more likely than their White counterparts to consider cutting the cable cord.

While Blacks who are likely to cord-cut report being “really into TV” at the same rate as total Blacks, these potential cord-cutters spend a higher percentage of their viewing time on alternative platforms (28%).