Big Newspaper continues to wield its waning power in opposition to Donald Trump

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Once upon a time, a newspaper endorsement for a political candidate was about as good as it got. In the era before the internet, newspaper editorial boards (not to be confused with the reporting arms) evaluated the pros and cons of the candidates and eventually offered down an endorsement that could make or break a candidacy. Big, important newspapers could shift the fortunes of people seeking the presidency. Nowadays, that's ... less of the case.

The 2016 election has been an aberration in a lot of ways, including in the world of editorial endorsements. We've noted before how many newspapers are breaking with long-standing tradition to come out in opposition to Donald Trump or, for the first time in decades, to support a Democratic candidate for the presidency. The overwhelming majority of newspapers, particularly in larger cities, have weighed in to oppose Donald Trump's candidacy. It fits neatly into Trump's overall campaign message: The establishment system wants to see him lose, and few things better encapsulate the stodgy establishment than newspaper editorial boards.

But it's not 1950. The Washington Post is an important institution that is worthy of your subscription, but I think we can accept that the endorsement of our editorial board doesn't carry the weight that it once may have. This, too, captures the moment well: Trump came along at a moment when traditional power systems were shifting or hobbled. Newspaper editorial boards aren't the most powerful example of that, but they're a good one. Like the stalwart graybeards of the Republican Party, it's not clear that their warnings and advice make any difference to the voters powering Trump's support.


Big Newspaper continues to wield its waning power in opposition to Donald Trump