The Best Way to Quash Fake News? Choke Off Its Ad Money

Moat calls itself the “Nielsen of digital.” It’s a service advertisers use to make sure the right people are seeing and clicking on their ads. And those advertisers today have a problem: Because of the automated nature of so much online advertising, cash is increasingly flowing to sites that peddle fake news, often without the knowledge of the advertisers themselves. That’s not the kind of news brands want to be seen paying for. But Moat says it’s got a fake-news fix that could dry up ad dollars that keep fake news sites in busines