Be Better at Twitter: The Definitive, Data-Driven Guide

"Who Gives a Tweet: Evaluating Microblog Content Value" is the culmination of a year's worth of analysis conducted by the researchers Paul André of Carnegie Mellon, Michael Bernstein of MIT, and Kurt Luther of Georgia Tech as they set to find out what separates value from vagary in a Twitter post.

Last year, the team created a site, Who Gives a Tweet -- essentially, a Hot or Not for microcontent -- that asked users to designate a selection of tweets according to the emotional responses they provoked ("positive," "neutral," "negative"). And then, intriguingly, to explain those responses in their own words. The team, with the help of Mechancial Turk, then analyzed the 43,000 crowdsourced responses they'd collected from the site, looking for patterns and takeaways that might help the rest of us to become better, more crowd-pleasing members of the Twittersphere.