Attention broadband providers: bundles matter

[Commentary] The need for telcos to offer greater speeds via deep fiber FTTN or Fiber to the Premises-based deployments is being driven by obvious cable competition. There's been no shortage of major MSOs such as Cox, Comcast, and even Rogers launching DOCSIS 3.0 with speeds of up to 50 Mbps over their existing Hybrid Fiber Coax networks. Even though speed is important, the real value for broadband providers and their customers is what they can bundle with that connection. While the FCC and industry pundits will continue to debate the merits of broadband speeds and those who don't have it, without some value going into the house, it won't be nothing more than a dumb pipe.