Apple reports largest profit in history

Coverage Type: 

Apple surpassed even the most bullish Wall Street expectations for its holiday quarter with an improbable trifecta: selling more iPhones at higher prices -- and earning more on each sale.

The company said it sold 74.5 million iPhones in the quarter, 46% above a year earlier, while lifting the average selling price of the devices by $50 from the prior year. The total equates to more than 34,000 phones an hour, around the clock. Consumers snapped up Apple’s two new larger-display phones, the iPhone 6 and iPhone 6 Plus, which made their debut in September, after years in which Apple ceded the large smartphone market to rivals. Revenue increased 30% to $74.6 billion from $57.6 billion. Apple posted net of $18.0 billion for its fiscal first quarter ended Dec. 27, 2014, up 38% from $13.1 billion in the same period a year earlier. That is more than 435 of the companies in the S&P 500 index each made in total profits since 2009, according to S&P Capital IQ.


‘Staggering’ iPhone Demand Helps Lift Apple’s Quarterly Profit by 38% (WSJ) Apple’s Phone Call Rings True (more from WSJ) Apple’s China Strategy Pays Off With Surge in Earnings (NYT – focus on China) Apple reports largest profit in history (FT) Apple posts record quarterly earnings on soaring iPhone sales (LA Times) Apple shows off stunning holiday iPhone sales and record profits, revenues (SJ Mercury News)