Analyst Blames SVOD For Falling TV Ratings

In a new report, analyst Todd Juenger of Sanford C. Bernstein, says the big third quarter drop in C3 ratings for ad-supported TV is largely the fault of subscription video on demand players like Netflix and Amazon. And that the erosion is likely to increase. Checking data from both Nielsen and Rentrak, Juenger believes the decline is real and not just a measurement error.