The Alex from Target marketing hoax was itself a marketing hoax, because everything on the Internet is a lie
November 5, 2014
This is confounding, so we’re going to say it slowly:
- On Nov 2, a random teenager named Alex became an international meme.
- On Nov 4, a heretofore unknown “entertainment network” called Breakr claimed to have orchestrated his fame.
- On Nov 5, Alex — and just about everyone else associated with his new stardom — said they didn’t even know Breakr existed.
Which, if you do the math right, amounts to a marketing hoax about a marketing hoax about a stupefyingly silly meme, because everything on the Internet is a lie, and humanity is just spinning out into a vortex of clicky, nihilistic idiocy. Or something! What actually happened with #AlexfromTarget, in offline, immutable reality? No one knows. It’s impossible to say.
The Alex from Target marketing hoax was itself a marketing hoax, because everything on the Internet is a lie