84% Of U.S. Homes Take Pay-TV: Study

About 84% of US homes subscribe to some form of pay-TV service, a figure that factors in occupied housing growth, Leichtman Research Group found it its 12th-annual study of the sector.

The study -- Cable, DBS & Telcos: Competing for Customers 2014 -- notes that penetration of pay-TV among residential households has waned from its peak in 2010 following the broadcast TV digital transition. The study also found that 6% of those who don’t currently subscribe to a pay-TV service plan to in the next six months – including 20% of those who subscribed in the past year, 2% who subscribed over one year ago, and 4% who have never subscribed. Overall, 35% of households that don’t take pay-TV have never subscribed to a pay-TV service.