80% of Mobile Video Views Happen on Apple Devices

Mobile video is still a small part of overall online viewing, but it’s a part that Apple dominates, according to a new report by video monetization startup FreeWheel.

In its Q1 2011 Video Monetization Report, FreeWheel said the vast majority of video views that occur on mobile devices happen on Apple’s iPhone, iPad and iPod Touch. FreeWheel reported that four-fifths of all mobile video views happen on Apple iOS devices. The iPhone and iPod touch each account for about 30 percent of all video views that happen on mobile devices, with the remaining 20 percent being attributed to Android devices, according to the report. Other devices account for less than one percent of all video views on mobile devices, according to FreeWheel.