$3 a Month? The Discount Magic of Iliad, French Bidder for T-Mobile

France’s Iliad which runs mobile carrier Free Mobile, has been operating in the French mobile market since early 2012, and had taken a 12% share of the market by last December.

Its launch sparked a price war in France, with the company offering cut-price plans for as little as €2 ($2.68) a month. The company’s founder is a price cutter at heart–a good match for T-Mobile’s current approach to shaking up the U.S. market.