26 Percent of Wired's Mobile Traffic Comes From the iPad

Less than three weeks after its launch, Apple's iPad already accounts for 26 percent of the mobile devices accessing Wired.com. Overall, mobile devices account for between 2.3 percent and 3.5 percent of Wired's traffic.

For April 3 to 19, iPad users represented 0.91 percent of total site traffic. For the past year, the vast majority of mobile visitors to Wired have been using the iPhone. Before April, about 10 percent were using the iPod Touch, and 15 percent to 18 percent other devices, led by the Motorola Droid (with 5 percent to 7 percent of mobile traffic). But with the launch of the iPad on April 3, it seems that many iPhone users have picked up iPads — and are finding them a good way to browse this site. The sudden jump in iPad users is matched by a declining share of iPhone and iPod Touch users, which suggests that most iPad customers are people who were already accustomed to mobile browsing with an Apple handheld, and are trading up to a bigger screen — rather than coming from another platform.