14% of Broadband Homes Don’t Take Pay-TV: Study

About 14% of adult broadband subscribers don’t take a traditional pay-TV service, up from 9% in 2011, The Diffusion Group found in a new report, Pay-TV Refugees, 2014, which includes a look at what's driving the cord-cutting trend and the potential appeal of new and emerging direct-to-consumer streaming video services. "Today, residential broadband services are used in 75% of US households, meaning 13 million broadband households are currently doing without a traditional pay-TV service," said Michael Greeson, TDG president and author of the report.