Federal Trade Commission to Launch Advertising Literacy Campaign

Wednesday, April 28, 2010
10:30 a.m. ET

Advertising is virtually everywhere. The Internet and new technologies have taken kids' exposure to advertising to new levels. That's why the Federal Trade Commission, the nation's consumer protection agency, will launch Admongo, a campaign to raise advertising literacy among the nation's youth.

WHO:
David Vladeck, Director, FTC Bureau of Consumer Protection
Len Gordon, Director, FTC Northeast Region
C. Lee Peeler, President and CEO, National Advertising Review Council;
Executive Vice President, National Advertising Self-Regulation, Council of Better Business Bureaus
Oscar Ramírez, Teacher, Oyster-Adams Elementary School, Washington, DC

TO CALL IN: The phone number is 877-407-8033. The lines, which are for media only, will open at 10:15 a.m. ET. No conference ID is required

Fleishman-Hillard
202-857-2209
lisa.miller@fleishman.com