From Connectivity to Impact: Broadband adoption strategies for older adults

Expanding broadband networks is only part of the equation. Sustained adoption requires trusted local programs that help residents build digital skills, increase engagement, and realize the value of connectivity, strengthening customer retention, and return on broadband investment.

This webinar will highlight how broadband providers can partner with OATS and trusted community organizations to drive adoption, increase customer engagement, and maximize the value of broadband investments. Through real-world examples, participants will learn how supporting older adults with digital skills training can strengthen long-term adoption and community impact.

Attendees will gain practical insights into how digital skills training and community engagement can strengthen broadband investment outcomes, support ISP goals, and help older adults fully participate in today's connected world.

Learning outcomes:

• Understand the connection between broadband adoption, healthy aging, and overall well-being for older adults.
• Identify effective strategies for increasing broadband adoption and digital skills among older adults in rural and underserved communities.
• Explore partnership models that connect broadband investments with community service initiatives.
• Learn how digital skills programs can support ISPs goals while improving online safety, health access, social connectedness, and quality of life for aging populations.

From Connectivity to Impact: Broadband adoption strategies for older adults