Nicolás Ríos
Documented, an immigrant-facing nonprofit newsroom, shares the creative and innovative ways it has gone about reaching underserved communities
Media organizations are struggling to break through in an overcrowded and chaotic information environment, and communities aren’t getting the information they need. There is an approach to address this that may seem obvious but is surprisingly under-adopted by media organizations: shaping editorial, content, product, and audience development strategy in direct response to asking communities their needs and what matters to them.