Nesrine Malik

Facebook has two benefits for businesses – not only in Africa, but for all emerging markets. The first is ease of access. The second benefit is its analytics function. Businesses can see who shares their content and how it spreads. But, for many people, Facebook is not only indispensable but unavoidable. Across Africa, Facebook is the internet. Businesses and consumers depend heavily on it because access to the app and site are free on many African telecoms networks, meaning you don’t need any phone credit to use it.