Laura Wides-Munoz
Media Giants Struggle To Win Over Latino Audiences
Reaching the nation's 55 million Latinos has become gospel for mainstream media giants, but capturing this fast-growing, mostly US-born audience is proving tricky to networks and websites.
For every success story there is a flop. One challenge: Many in the audience today are second- and third-generation Latinos, and often they eschew a Latino-only box, even as they crave more stories that include them.