Kelly Tyko

Google and Shopify, along with retailers, unveiled a new standard to help artificial intelligence (AI) autonomously complete purchases across different shopping platforms. The initiative centers on the Universal Commerce Protocol (UCP), co-developed by Google with industry leaders including Shopify, Etsy, Wayfair, Walmart, and Target. More than 20 retailers, platforms, and payment companies endorse the protocol, including Home Depot, Best Buy, Macy's, Mastercard, and Visa.