Jake Hawkridge
Why isn't the game on? Disney's squeeze play on YouTube TV
On November 4, the biggest televised event of the evening was unavailable to millions of viewers. As the Arizona Cardinals and Dallas Cowboys kicked off Monday Night Football, over nine million Americans subscribed to Google's YouTube TV were met with a notification of a programming dispute instead of the game. This wasn't a technical glitch. It was a tactical, well-executed move in competitive strategy. For the consumer paying $82.99 a month, the experience was ruined.