Elisa Shearer

US Media Polarization and the 2020 Election: A Nation Divided

A new Pew Research Center report finds that Republicans and Democrats place their trust in two nearly inverse news media environments. Overall, Republicans and Republican-leaning independents view many heavily relied on sources across a range of platforms as untrustworthy. At the same time, Democrats and independents who lean Democratic see most of those sources as credible and rely on them to a far greater degree. Evidence suggests that partisan polarization in the use and trust of media sources has widened in the past five years.

Social media outpaces print newspapers in the U.S. as a news source

Social media sites have surpassed print newspapers as a news source for Americans: One-in-five US adults say they often get news via social media, slightly higher than the share who often do so from print newspapers (16%) for the first time since Pew Research Center began asking these questions. In 2017, the portion who got news via social media was about equal to the portion who got news from print newspapers.

News Use Across Social Media Platforms 2018

About two-thirds of American adults (68%) say they at least occasionally get news on social media, about the same share as at this time in 2017, according to a new Pew Research Center survey. Many of these consumers, however, are skeptical of the information they see there: A majority (57%) say they expect the news they see on social media to be largely inaccurate. Still, most social media news consumers say getting news this way has made little difference in their understanding of current events, and more say it has helped than confused them (36% compared with 15%).

How Americans Encounter, Recall and Act Upon Digital News

Anyone who wants to understand today’s news environment faces a challenge: How to discern the nuances of digital news habits when Americans’ attention spans are fractured, human memory is naturally limited and news comes at them every which way. To tackle this complex question, Pew Research Center, in association with the John S. and James L. Knight Foundation, took on the unusual task of staying in touch with more than 2,000 U.S. adults who get at least some news online over the course of a week. The study also sheds light on whether people are actually aware of the sources of news they consume – a question all the more relevant in light of the prevalence of fabricated news stories during the final weeks of the 2016 election. It reveals that when consumers click on a link to get to news, they can often recall the news source’s name.

Individuals who said they followed a link to a news story were asked if they could write down the name of the news outlet they landed on.On average, they provided a name 56% of the time. But they were far more able to do so when that link came directly from a news organization – such as through an email or text alert from the news organization itself – than when it came from social media or an email or text from a friend. It was also the case that 10% of consumers, when asked to name the source of the news, wrote in “Facebook” as a specific news outlet.

Candidates’ social media outpaces their websites and emails as an online campaign news source

In the digital news era, presidential candidates and their campaigns have a greater ability to serve as direct sources of news and information for the public. Pew Research Center has studied this evolution for the last five presidential cycles and finds that in 2016, the candidates’ social media posts outpace their websites and e-mails as sources of news.

Roughly a quarter of US adults (24%) turn to social media posts from either the Hillary Clinton or Donald Trump campaigns as a way of keeping up with the election, according to a new Pew Research Center survey conducted June 7 to July 5, 2016. This exceeds the portions that rely on the candidates’ campaign websites (10%) or their emails (9%). Overall, three-in-ten Americans get election news from at least one of these three online sources for news about the election. What’s more, most of those who rely on the candidates’ websites and e-mails for news also turn to candidates’ social media posts for information, whether on Twitter, Facebook or some other platform. About two-thirds of those who get news from either candidate’s website (63%) and about the same portion who turn to candidate e-mails (68%) also turn to a candidate’s social media posts.

The Modern News Consumer

Wave after wave of digital innovation has introduced a new set of influences on the public’s news habits. Social media, messaging apps, texts and e-mail provide a constant stream of news from people we’re close to as well as total strangers. News stories can now come piecemeal, as links or shares, putting less emphasis on the publisher. And, hyper levels of immediacy and mobility can create an expectation that the news will come to us whether we look for it or not. How have these influences shaped Americans’ appetite for and attitudes toward the news? What, in other words, are the defining traits of the modern news consumer?

A new, two-part survey by Pew Research Center, conducted in early 2016 in association with the John S. and James L. Knight Foundation, reveals a public that is cautious as it moves into this more complex news environment and discerning in its evaluation of available news sources. To be sure, news remains an important part of public life. More than seven-in-ten US adults follow national and local news somewhat or very closely – 65% follow international news with the same regularity. Fully 81% of Americans get at least some of this news through websites, apps or social networking sites. And, this digital news intake is increasingly mobile. Among those who get news both on desktop computers and mobile devices, more than half prefer mobile. In this digital news environment, the role of friends and family is amplified, but Americans still reveal strong ties to news organizations. The data also reinforce how, despite the dramatic changes witnessed over the last decade, the digital news era is still very much in its adolescence.