Will AT&T hang up on its quest for Time Warner if it can’t hang on to some of its most valuable assets? Answering that question could become paramount in the company’s effort to secure the $85 billion merger it proposed with Time Warner in Oct
Hosting the evening newscast turned Walter Cronkite, Dan Rather and Tom Brokaw into luminaries and national statesmen.
NBC is wrapping its upfront in a different way than its broadcast-network brethren, securing more -- not fewer -- advance advertising commitments for its fall schedule.
Now that broadcast networks have begun to write business in TV’s annual “upfront” market, cable players are preparing to join the fray.
NBC is seeking around $4.5 million for a 30-second spot in Super Bowl XLIX, according to ad-buying executives, a whopping sum that could represent a new record for pricing in the gridiron classic, as well as a 12.5% uptick over prices sought for F