Adilson Gonzalez Morales

Broadband Demand: The Cost and Price Elasticity of Broadband Internet Service in Rural Pennsylvania

This year-long research project surveyed rural and urban Pennsylvanians about their willingness to pay for high-speed broadband service. It provides a unique first look into factors that continue to create substantial barriers to closing the digital divide. The researchers surveyed 1,446 Pennsylvania residents in May and June 2020. They used a hybrid telephone/SMS (short message service, or “text messaging”) survey that asked respondents about the type of internet technology available to them, broadband pricing, and willingness to pay for 25 Megabits per second (Mbps) broadband.