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This page is part of Benton Foundation's online archive. We've kept some old stuff around for historical purposes.

Benton Foundation: Strategic Communications in the Digital Age

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Peer2Peer Learning
Share your communications success (and failure) stories, learn from the experience of others.

Funders Corner
Who's doing what with digital media and communications technology in the funding community.

Related Benton Programs: Communications Policy Connect For Kids Digital Divide Network OneWorld: US Open Studio: The Arts Online Sound Partners for Community Health

Benton Foundation 2001

Strategic Communications ... A best practices toolkit for achieving your organization's mission ... in the digital age Partners in Public Service: A Working Guide for Public Broadcasters and Community Organizations
The Benton Foundation, in collaboration with Penn State University, the Corporation for Public Broadcasting and the Institute of Museum and Library Services, documented the stories of eight partnerships between public television stations and museums and libraries. Their stories shed light on the challenges of partnering and their suggestions help to ensure greater success for those undertaking similar endeavors.

Reassessing Your Communications Initiatives: Lessons from Environmental Defense
Successful experimentation with communication technologies in the early and late 1990s signaled to Environmental Defense the importance of new communication vehicles. Benton examines the organization's evolving strategy to target new audiences and collaborate with like-minded organizations to expand their reach.

Pro-Choice Partnership Pays Off
The partnership between the National Abortion and Reproductive Rights Action League Foundation Foundation and Planned Parenthood on the Pro Choice Voice Project resulted in 1 million new pro-choice supporters. This article examines the lessons learned in maintaining a working partnership between these two organizations.

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Think it Through
What it takes to design & fund an effective communications technology strategy, including planning, audience development, message shaping, evaluation and funding.

Put it to Work
Profiles, resources and tools to help you implement your plans for advocacy, building community, creating partnerships, reaching your audience.

What to Watch
Leaders and innovators sound off on communications trends in funding, e-commerce, nonprofit policy and more issues important to the nonprofit sector.

Last updated: 17 May 2002 waw
www.benton.org/Practice/Toolkit/