Operators sold subscribers on usage-based broadband, now must keep up with that usage
In the first quarter of 2023 subscribers on usage-based broadband (UBB) plans for the first time reached and marginally surpassed consumption parity with flat-rate broadband (FRB) plan consumers, according to an OpenVault Broadband Insights (OVBI) report. Operators have long pushed for this to happen, but now they must face the network health and congestion challenges that come hand-in-hand with UBB consumption growth. The OVBI report said that significantly higher rates of usage growth among UBB subscribers resulted in average (562.7 GB) and median (382.0 GB) monthly consumption — slightly
