AT&T executive defends wireless price increase
AT&T’s early move to counteract inflation and raise prices was the right thing to do, according to AT&T Communications COO Jeff McElfresh. McElfresh said it’s always hard to raise prices, but AT&T’s price increase was for a segment of customers on the oldest rate plans that didn’t have access to 5G or the latest and greatest features and benefits. “We didn’t do a broad stroke across the entire customer base,” he said.