Add Affordability to the Definition of Broadband
When we ask people why they don’t have home broadband, the primary response in every survey is the cost of broadband. So prices be part of the definition of broadband? There is a huge difference between a 100/20 Mbps connection that costs $55 and one that costs $85. As far as the public is concerned, these are not the same product—but we pretend that they are. Of course, there is nothing that scares the big cable companies more than talking about regulating broadband prices.