Wireless subscriber growth and providers' promotional offerings are off the charts
Wireless subscriber growth has been off the charts in 2021, with second-quarter increases nearing records as mobile service providers like AT&T, Verizon and T-Mobile blanket the market with free offerings. But as subscriber numbers have surged, those new customers are a volatile bunch, meaning the industry may soon have to decide whether to keep heavy promotions going just to maintain the status quo or risk losing them by turning off the promotional spigot.