Verizon sees a strong uptake in premium plan subscribers
Around 27 percent of Verizon’s consumer base is on premium unlimited plans, and with strong uptake in the second quarter there is a lot of room to continue moving customers into higher-priced tiers and growing revenue per account. CFO Matt Ellis said more than 60 percent of new accounts in Q2 opted for premium unlimited plans. Verizon laid out plans in March 2021 for consistent increases in wireless ARPA, alongside related growth in service revenues. At the end of June, Verizon had 121.3 million total wireless retail connections, including prepaid and business customers.