Telecoms operators dial in to refugee markets
Nyarugusu on the border of Tanzania and Burundi, one of the largest refugee camps in the world, is an unlikely pioneer in how the telecoms industry views refugees. Established in 1996, it has population of 150,000. Vodacom, Vodafone’s African arm, installed a 3G tower within Nyarugusu in 2016, which it now shares with commercial rivals Tigo and Airtel. The tower is running at full capacity, according to the GSMA, the mobile industry trade body, but more striking is the average revenue per user of $4.40. That is slightly higher than the average revenue per user for the rest of Tanzania.