August 2018

Online advertising companies have struggled for several years as Google and Facebook solidified their grip on digital dollars, slowing revenue for the others. Now, many ad tech companies and their investors are throwing up their hands. Venture capital money going into ad tech start-ups is falling sharply, helping push a wave of consolidation. Financing reached a high of $2.92 billion in 2015, but this year, it is on pace to be less than half that, according to CB Insights, a financial research firm.

Children and preteens are more connected to the Internet than ever, which means retailers are looking for new ways to market — and sell — directly to young shoppers on their phones, tablets and laptops. Gone are the days of blanket television ads, marketing experts say. Instead, companies are flocking to Snapchat, YouTube Kids and other mobile apps to reach children with personalized messages. Nearly half of 10- to 12-year-olds have their own smartphones, according to Nielsen. By the time they’re teenagers, 95 percent of Americans have access to a smartphone.

The Federal Communications Commission is proposing to maintain the US broadband standard at the current level of 25Mbps downstream and 3Mbps upstream. That's the speed standard the FCC uses each year to determine whether advanced telecommunications capabilities are "being deployed to all Americans in a reasonable and timely fashion." FCC Commissioner Jessica Rosenworcel has called on the FCC to raise it, but a new proceeding launched at the FCC this week proposes keeping the standard the same for another year.