August 2018

In Telehealth, Marketing Works

Effective, well thought-out, multi-faceted marketing can make your community broadband network more money and can cost less than sales teams alone. When Marketing work in conjunction with Sales, the network does better financially in the short- and long-term. Let’s use telehealth as an example. My 20 years of marketing work in the high-tech industry had me teaching a lot of folks in un-VC funded start-ups the values and virtues of marketing. It was easy to pigeonhole Marketing as a couple of folks creating snazzy brochures and snappy websites.

14% of Americans have changed their mind about an issue because of something they saw on social media

For most Americans, exposure to different content and ideas on social media has not caused them to change their opinions. But a small share of the public – 14% – say they have changed their views about a political or social issue in the past year because of something they saw on social media, according to a Pew Research Center survey of U.S. adults conducted May 29-June 11.

United States v. The Walt Disney Company: Proposed Final Judgment and Competitive Impact Statement

Notice that a proposed Final Judgment, Stipulation, and Competitive Impact Statement have been filed with the United States District Court for the Southern District of New York in United States of America v. The Walt Disney Company, et al., Civil Action No. 1:18–cv–05800.

Op-ed

In Telehealth, Marketing Works

Craig Settles
    Settles

Effective, well thought-out, multi-faceted marketing can make your community broadband network more money and can cost less than sales teams alone. When Marketing work in conjunction with Sales, the network does better financially in the short- and long-term. Let’s use telehealth as an example.