AT&T's John Tankey: HBO Must Aim for More Engagement, Data Collection
Change is coming to HBO, now that it is part of the AT&T corporate family. John Tankey is a longtime AT&T executive who now oversees HBO in his new role as chief executive of Warner Media. He told employees that HBO would have to become more like a streaming giant to thrive in the new media landscape. Stankey described a future in which HBO would substantially increase its subscriber base and the number of hours that viewers spend watching its shows.