July 2018

Consumer Preferences Tilting Toward Mobile Broadband

The Internet Innovation Alliance (IIA) commissioned an independent market research survey to determine the preferences of consumers and identify the types of activities consumers engage in when they go online. A leading independent polling and market research firm, Civic Science, designed and conducted a comprehensive, statistically-valid survey of at least 10,0000 consumers in the United States in June 2018. The results of the Civic Science Consumer Preference Survey show that:

Use of mobile devices for news continues to grow, outpacing desktops and laptops

Mobile devices have become one of the most common ways Americans get news, outpacing desktop or laptop computers. Roughly six-in-ten U.S. adults (58%) often get news on a mobile device, 19 percentage points higher than the 39% who often get news on a desktop or laptop computer, according to a Pew Research Center survey.

Politicians are using fake news schemes to get elected

Politicians on the left and right are manipulating the news to bolster their election efforts with fake headlines, websites, and articles. Politicians are harnessing internet stories and websites to mislead voters because users are less discerning over what is real and fake online. Media manipulation has always been a part of the political playbook, but technology has enabled politicians to take the practice a step further by changing or mimicking real stories and news outlets to mislead voters.