Consumer Preferences Tilting Toward Mobile Broadband
The Internet Innovation Alliance (IIA) commissioned an independent market research survey to determine the preferences of consumers and identify the types of activities consumers engage in when they go online. A leading independent polling and market research firm, Civic Science, designed and conducted a comprehensive, statistically-valid survey of at least 10,0000 consumers in the United States in June 2018. The results of the Civic Science Consumer Preference Survey show that: