November 2016

FCC’s Gigi Sohn Departing

Gigi Sohn, counselor to Federal Communications Commission Chairman Tom Wheeler, is leaving the agency for a fellowship with the Open Society Foundations.

As president and CEO of Public Knowledge from 2001 to 2013, Sohn was known as an outspoken critic of the agency and a fierce consumer advocate when Chairman Wheeler tapped her to join his office in November 2013. She pushed for strong network neutrality rules before joining the commission, and was considered a key adviser in the development of the Open Internet Order. In January, she will begin a year-long Leadership in Government Fellowship. She will use multi-platform storytelling techniques to help demonstrate how public policy can improve access to communications networks, new technology, and media for communities too often left behind in the digital age.

Facebook, Instagram helping White House aides find jobs

Representatives from social media giants Facebook, Instagram and LinkedIn are helping White House staffers find jobs for after President Barack Obama leaves office. Facebook and Instagram figures are advising staffers on the current job market, while LinkedIn officials are offering help with resumes and marketing their skills.

Georgetown University is also offering a customized career development program called “Future44,” named after Obama’s service as the 44th president. The program, funded by an anonymous donor, has hosted 271 White House staffers so far. Several high-profile former Obama staffers landed at tech companies after their White House service.

Billionaire investor Ross said to be Commerce Secretary pick

Billionaire investor Wilbur Ross is President-elect Donald Trump's leading candidate for Commerce Secretary, apparently. Ross, 78, is the founder of the private equity firm WL Ross & Co., known for restructuring failed companies, and he's an economic adviser to President-elect Trump. Ross has been a vociferous critic of trade deals negotiated over the last 25 years, including the North American Free Trade Agreement, which Trump has vowed to leave unless Mexico and Canada agree to renegotiate on more favorable terms.

“I think there’s a big difference between the impact of trade agreements on corporate America and the impact on Mr. and Mrs. America,” Ross said earlier in 2016. “Corporate America has adjusted to them by investing lots of capital offshore. … What we’re doing is we’re exporting jobs and importing products, instead of exporting products and keeping jobs.” Along with fellow President-elect Trump campaign adviser Peter Navarro, an University of California-Irvine economics and public policy professor, Ross has called for future trade deals to include automatic renegotiation triggers if trade gains “are not distributed fairly” and other “safeguards” including ironclad sanctions against currency manipulation, zero tolerance on intellectual property theft and stringent environmental and health and safety standards.

What an iPhone could cost in Trump’s America

Businesses and policymakers are bracing for what could happen under President-elect Donald Trump's trade agenda. President-elect Trump has promised to slap a tax on Chinese goods, possibly as high as 45 percent; he also has said that he will reinvigorate US manufacturing by bringing it home. What would this mean for the goods we buy?

It costs Apple $224.80 to manufacture an iPhone 7, and that doesn't include the cost of R&D, marketing and distribution. A federal markup of 45 percent could drive up that price by more than $100. Apple could keep its retail price for a basic iPhone at $650, but the decision would cut significantly into its margins. Apple declined to comment on whether a tariff would lead to higher prices, saying in a statement that “Apple is responsible for creating more than two million jobs across the United States, from engineers, retail and call center employees to operations and delivery drivers. We work with over 8,000 suppliers from coast to coast and are investing heavily in American jobs and innovation.”

Facebook Says It Found More Miscalculated Metrics

Facebook said it has uncovered several more miscalculated metrics related to how consumers interact with content from marketers and publishers, and simultaneously unveiled additional independent review of some measurements to calm unease over the social network’s data. The company publicly disclosed that a comprehensive internal metrics audit found that discrepancies, or “bugs,” led to the undercounting or overcounting of four measurements, including the weekly and monthly reach of marketers’ posts, the number of full video views and time spent with publishers’ Instant Articles. None of the metrics in question impact Facebook’s billing, said Mark Rabkin, vice president of Facebook’s core ads team.

Unprecedented international audience growth to 278 million; US international media sees a rise in demand for fact-based global reporting

The Broadcasting Board of Governors released its annual impact numbers which show the agency had its largest ever increase in its weekly worldwide audience to 278 million people, up from 226 million in 2015. These increases occurred across all platforms with digital platforms seeing the largest percentage growth, followed by radio and television.

“The unprecedented growth we’ve seen this year further illustrates the need for US international media particularly in parts of the world where access to balanced, impartial news is severely limited or non-existent,” said BBG CEO and Director John Lansing. “In media markets increasingly dominated by disinformation and propaganda, more and more people are turning to BBG networks for fair, accurate, fact-based reporting.” The increases include gains in highly competitive media markets that are of strategic importance to the United States. Digital audiences increased from 32 million to 45 million while those for radio rose by 27% to 130 million. Television audience also grew, increasing 23% to 174 million.

The Decline and Fall of Establishment Media

[Commentary] I’ve been thinking about what Trump’s unlikely rise and even more unlikely victory (and the way he got there) tells us about the future of TV. The establishment got beat up pretty bad (again) on multiple levels, and all of us who work in media need to start paying closer attention.

The Old Media Establishment Lost: The 2016 election shows just how little power and influence the mainstream media actually have.
The Advertising Establishment Lost: Trump ran no ads in the primary election and very few ads in the general election. His campaign was an exercise in frugality. The few TV ads he did run were forgettable and widely panned. The RNC spent very little money on his behalf.
The New Media Establishment Lost: Well, if it wasn’t old media and it wasn’t advertising, Trump must have won the new media battle. Nothing could be farther from the truth.
Establishment institutions have experienced significant declines in their ability to influence behavior on a mass level. This is true of our politics and news, but increasingly of our entertainment, as well. Every media brand that relies on traditional advertising or rests on establishment foundations must ask whether the brand authority and credibility it attributes to itself is in fact real, or just the echo of dying paradigms.

Escaping black holes on the Internet

[Commentary] On March 14, 2014, Turkey shut down Twitter. Prime Minister Recep Tayyip Erdoğan announced, “We now have a court order. We’ll eradicate Twitter. I don’t care what the international community says. Everyone will witness the power of the Turkish Republic.” He also said Turkey would “rip out the roots” of Twitter. Yes, and when I was in Istanbul last week, Twitter worked fine. That’s because Twitter’s roots are in the Internet.

Even if Turkey rips the roots out of the phone and cable systems that provide access to the Net, they can’t rip out the Net itself, because the Net is not centralized. It is distributed: a heterarchy rather than a hierarchy. At the most basic level, the Net’s existence relies on protocols rather than on how any .com, .org, .edu or .gov puts those protocols to use. The Internet is a world of ends rather than a world of governments, companies and .whatevers: a giant zero between everybody and everything on it. It cannot be reduced to any of those things, any more than time can be reduced to a clock. The Net is as oblivious to usage as are language and mathematics — and just as supportive of every use to which it is put. And, because of this oblivity, The Net supports all without favor to any.

[Doc Searls is a Fellow at the Center for Information Technology and Society at UC Santa Barabara and alumnus Fellow of the Berkman Center at Harvard.]