Donald Trump Advertises Rising Value of Free Political Publicity
Donald Trump hosted “Saturday Night Live” and gave interviews to at least four national television networks the next day. The result: an opportunity to reach millions of potential voters, without spending a dime.
In fact, while many of his Republican presidential rivals have poured money into the airwaves in search of such exposure, Trump has not spent any money at all on television advertising since he announced his candidacy in June. Yet he has remained at or near the top of most national and state polls for months. “TV ads are necessary, they can be effective, but in terms of overall value, being the host of ‘Saturday Night Live’ is probably going to get you a lot more as a candidate than 20 ‘super PAC’ ads,” said Dave Levinthal, senior political reporter at the Center for Public Integrity. Trump’s ability to command media attention and reach voters without depleting his campaign funds is just the latest example of the way that his campaign has upended the conventional approach candidates have used to communicate with voters.