Minority, public TV viewers face greatest threat in FCC auction
[Commentary] The news that "Sesame Street" is migrating from PBS to HBO is not the only indicator this summer that an economic divide may be widening within the American viewing public. Audience data indicate that two segments of the US population will be hit especially hard by the upcoming Federal Communications Commission auction selling off television airwaves to wireless carriers: minorities, especially Latinos, and public television viewers. Where these two large groups of Americans overlap will be “ground zero” of this government-engineered shift from free, over-the-air television to a data plan near you.
By “clearing” today’s TV station from the airwaves, or spectrum, the FCC auctions will deprive millions of Americans of the option of receiving free over-the-air (OTA) television from at least some of the stations they now watch. The threat to minorities and public television viewers comes from the fact that both groups rely on OTA more than other Americans. For viewers that are both minorities and public TV viewers, the impact could be devastating.
[John M. Lawson is the president of Convergence Services, Inc.]