We need to talk about the right to be forgotten
[Commentary] When you search online there's an unwritten assumption that you'll get an instant answer, as well as additional information if you need to dig deeper. This is all possible because of two decades' worth of investment and innovation by many different companies. Today, however, search engines across Europe face a new challenge -- figuring out what information we must deliberately omit from our results, following a ruling from the European Union's court of justice. The court found that people have the right to ask for information to be removed from search results that include their names if it is "inadequate, irrelevant or no longer relevant, or excessive".
In deciding what to remove search engines must also have regard to the public interest. When it comes to determining what's in the public interest, we're taking into account a number of factors. These include whether the information relates to a politician, celebrity or other public figure; if the material comes from a reputable news source, and how recent it is; whether it involves political speech; questions of professional conduct that might be relevant to consumers; the involvement of criminal convictions that are not yet "spent"; and if the information is being published by a government. But these will always be difficult and debatable judgments.
It's a complex issue, with no easy answers. So a robust debate is both welcome and necessary as, on this issue at least, no search engine has an instant or perfect answer.
[Drummond is Google's senior vice-president for corporate development and chief legal officer]