SoftBank: jogging with Sprint
A year ago this month SoftBank chief executive Masayoshi Son completed the acquisition of Sprint in a $21 billion deal, beating US network operator Dish.
SoftBank said the transaction would have “enormous” economic impact, benefits for US consumers and significant opportunities for employment. Sprint’s performance under its new owner has yet to deliver on these big claims. Moribund subscriber growth versus the competition suggests that the benefits for consumers have not helped the company. In last year’s fourth quarter Sprint’s new contract subscribers, at 58,000, were less than a tenth of those added by AT&T. In the first quarter of this year T-Mobile, the fourth-largest US mobile company by total subscribers, added more new customers than AT&T and Verizon combined thanks to aggressive pricing.