AT&T's Direct Route into Cable Fray
Tying up with AT&T could make sense for DirecTV, whose subscriber-growth rate has fallen year over year since 2010. As a satellite provider, DirecTV lacks its own broadband offering, which puts it at a disadvantage to cable peers. AT&T's fiber broadband could fill that gap. For AT&T, buying DirecTV would give it access to the satellite company's free-cash flow. That could be valuable, as roughly 85% of AT&T's free cash flow is expected to go toward its dividend in 2014. And doubling down on video would make AT&T less exposed to wireless at a time when aggressive promotions by T-Mobile US have been shaking up the industry. But buying DirecTV, which has an enterprise value of $59.5 billion, would hardly solve all of AT&T's problems. AT&T would be tying itself to a business in structural, if gradual, decline. Doing a deal also would mean passing up the opportunity to buy the satellite-TV company that also comes with a sizable swath of wireless spectrum: Dish Network. Getting Dish to the bargaining table may, in fact, be AT&T's primary goal in talking to DirecTV.