NPR Gets $17 Million in Grants to Expand Coverage and Develop Digital Platform
National Public Radio has amassed nearly $17 million in grants to increase substantially its coverage of education and global health and development, and finance creation of a new mobile and web platform that is expected to allow it to reach more listeners and better compete with outside aggregators of public radio content.
The grants come just three months after NPR, which is facing a $6 million deficit in its budget of $183 million for the 2014 fiscal year, said it would cut 10 percent of its staff. An NPR spokeswoman said the new funding, because it is dedicated to projects, would not reduce the deficit.
Four foundations are making grants: the John S. and James L. Knight Foundation, the Bill and Melinda Gates Foundation, the Wallace Foundation and the Ford Foundation. There are also three individual gifts, including $1 million from Paul G. Haaga Jr., who in September was named NPR’s interim chief executive, and his wife, Heather. Almost $10 million of the new funding will go to development of what NPR calls a “seamless local-national listening platform” that will allow listeners to switch smoothly from, say, a clock radio to a web-enabled car. Some larger public radio stations, as well as NPR, already have mobile apps, but listeners who want to aggregate programs and podcasts from numerous sources often use outside services, such as TuneIn or Stitcher, both of which also include commercial content. NPR’s new mobile app, which is being developed with six local stations and is expected to go into public testing next year, will wrap together on-demand local and national public radio content to create playlists, partly driven by algorithms and using geo-targeting to pull in local news.