Mapping major broadcasters' growing TV station footprints: 2013 vs. 2012
With 2013 not yet over, SNL Kagan has counted $10.9 billion worth of broadcast TV deals through Nov. 30, involving 270 full-power stations and 265 low-power stations. By comparison, the entirety of 2012 saw broadcast TV deals totaling roughly $2 billion, and 2011 saw deals totaling only $527 million. There are myriad factors that have driven the uptick in consolidation, including strong balance sheets on the part of certain broadcasters and access to cheap debt, but perhaps the most important is retransmission consent fees.
Moody's senior analyst Carl Salas noted in a report earlier in 2013, "The recent pickup in broadcast M&A activity reflects the buyer's ability to charge higher retransmission fees for most, if not all, of its acquired stations immediately upon closing, and with little risk." He added, "Both buyers and sellers stand to benefit, as buyers, armed with more favorable retransmission agreements, can offer sellers generous multiples for the chance to gain these arbitrage opportunities." As an example, Salas said it was easy to imagine a group of stations earning retransmission fees of 25 cents per subscriber per month being sold to a larger company that is able to earn retransmission fees of 67 cents per subscriber per month. Upon closing or soon thereafter, the new owner would likely be able to raise the fees earned by the acquired stations, immediately increasing their value and profitability. "That is what is allowing this consolidation to happen," Salas said. "Because we can see who's buying who and what the financials are, [we know] this is representative of what you're getting."