August 2013

Google vs. Facebook in the Battle of Affinity

[Commentary] Every month, people click the “Like” button on Facebook more than 80 billion times. They post more than 10 billion updates on Twitter, and they write tens of millions of products reviews on sites like Amazon and Yelp. And with every one of these social actions, people declare their affinities — their preference for or desire to connect with other people, products, or things. This rush to post affinities online recalls another flood of data that began a decade ago: The explosion in online search. John Battelle once described the data created by search engines as the “database of intentions” — a catalogue of people’s needs and desires collected by observing their search behaviors. The idea behind the database of intentions is as simple as it is powerful: If you study what people are searching for, you can sell them what they want.

[Elliott is Vice President & Principal Analyst at Forrester Research]

Is Online Transparency Just a Feel-Good Sham?

It drew more than a few laughs in Washington. Not long after the White House launched its We the People website in 2011, where citizens could write online petitions and get a response if they garnered enough signatures, someone called for construction of a Star Wars-style Death Star. With laudable humor, the White House dispatched Paul Shawcross, chief of the Science and Space Branch of the Office of Management and Budget, to explain that the administration "does not support blowing up planets." The incident caused a few chuckles, but it also made a more serious point: Years after politicians and government officials began using Internet surveys and online outreach as tools to engage people, the results overall have been questionable.

Can We Trust Google With the Stratosphere?

[Commentary] Project Loon has gotten a fair amount of attention. The few advertisements Google has released emphasize an idealist bent and the humanitarian potential of bringing a connection to the farthest reaches of the developing world. Criticism, from the likes of Bill Gates and others, has focused on whether the world's poor need social networking and streaming video as much as medicine and food. The proposed delivery system has thus far escaped similar scrutiny, which is too bad, because the very mechanics of Project Loon highlight serious legal, diplomatic, and government tensions, which Google is either ignoring, unaware of, or operating in spite of.

And yet, that said, it's not Google's job to enforce regulatory oversight; breaking ground means new rules have to be invented, too. The project's name makes it seem inoffensive, unobjectionable. But the longer you look at the Loon craft, the less they look like balloons. If Google's claims about the Loon balloons' navigability are true, it is in fact an 'unmanned aircraft,' sometimes more pejoratively referred to as a drone. And what's worrisome is not so much Google's stated goal, but that with unprecedented proprietary technology, scant law on the books, and a few key government connections, Project Loon may only be a harbinger of a new era in our relationship to the skies overhead, one that our laws are dramatically unprepared for.

ComScore: 19.6 Billion Video Ad Views in U.S. in July

Some 187 million Americans watched more than 48 billion online content videos in July, while video ad views totaled 19.6 billion, according to the latest comScore Video Metrix report.

ComScore’s date once again revealed just how dominant Google is in this market. With YouTube the principal vehicle, Google Sites once again ranked as the top online video content property in July, attracting 167.9 unique viewers – a 6% increase from June. Facebook followed with 61.3 million, while AOL ranked third with 57.9 million. VEVO ranked fourth with 49.6 million while Microsoft sites took the fifth spot, also with 49.6 million.

The authority to create better broadband in Roanoke

There is no time to waste in building a broadband Internet structure that will keep the Roanoke Valley competitive. Without it, the region will wither and watch futilely while others whiz by. They already are. Necessity in catching up with other areas with super speeds and capabilities is evident the haste that public officials in Roanoke, Salem, Roanoke County and Botetourt County have come to agree: They must join forces so that all can thrive. They plan now to not just catch up, but to build a better, quicker network than all others.

Roanoke City Council agreed to join with its neighbors to form the Roanoke Valley Broadband Authority that will be charged with building a broadband infrastructure capable of supporting the needs of business, industry, education and health care. The other localities are expected soon to join in the formation of the authority with a five-person board — the city managers and county administrators holding four seats and a citizen the fifth — that will guide the development of the infrastructure. The authority is structured so that its board can work with Virginia Tech and other colleges, Vinton and the Western Virginia Water Authority in designing the network and billing structure, but it cannot extend service into other political jurisdictions without approval by the four localities.

You Tell Netflix What You Want to Watch, and Now It Tells You What You Really Want to Watch

One of the key features of Netflix is a vaunted set of algorithms. They are supposed to find things for you to watch on the streaming service, based on your viewing history. But if you’d like to collect your own list of things you want to watch, Netflix lets you do that, too, via an “instant queue.” Now Netflix is combining the two ideas. It is applying its computer intelligence to your watch list, and will start automatically sorting the movies and TV shows you have saved there. The idea is to show users “titles you’re most likely to want to watch right up front,” said Netflix product executive Michael Spiegelman.

Fox News media chief Brian Lewis fired after internal investigation

Fox News Executive Vice President Brian Lewis, the communications chief and a top strategist for the cable channel, was terminated after an internal investigation raised questions about his conduct.

“After an extensive internal investigation of Brian Lewis' conduct by Fox News, it was determined that he should be terminated for cause, specifically for issues relating to financial irregularities, as well as for multiple, material and significant breaches of his employment contract," a spokesman for Fox News parent company 21st Century Fox said. Fox News and 21st Century Fox declined to elaborate on Lewis' transgressions. He was let go on July 25, but the firing only came to light on August 20 after a story about it appeared in the Hollywood Reporter. Lewis could not be reached for comment. A member of Fox News Chairman and Chief Executive Roger Ailes' inner circle for almost two decades, Lewis was one of the most powerful executives at the network. Not only did Lewis oversee the take-no-prisoners approach Fox News brought to dealing with the press and rival news outlets, he was also something of a consigliere to Ailes.

Zuckerberg's big global Internet access idea needs to be bigger

[Commentary] The Internet.org initiative, a partnership designed to deliver Internet access to the billions of people around the globe, is noteworthy because it raises some important issues about the way the Internet potentially divides us socially and economically, a subject that all too rarely gets discussed. It's an ambitious idea. But it's likely to fall well short of its goals for the simple reason that it fails to recognize the complexity of reasons that people don't use the Internet. Zuckerberg's plan focuses on the technical and financial challenges that limit access to the Internet. The problem is that access is not the only thing that stops people from using the Internet.

Big Owners Worried Over UHF Discount

With the Federal Communications Commission making clear that it is likely to shut down a long-time loophole in its national ownership cap, some broadcasters are scrambling to ensure that they don’t get caught in the regulatory squeeze.

The loophole, known as the UHF discount, allows station groups to exceed the nominal cap that limits them to coverage of no more than 39% of US TV homes by discounting the reach of stations operating in the UHF band (ch. 14 and above) by half. While eliminating the discount, the FCC is expected to grandfather the portfolios of groups that long ago blew past the 39% cap thanks to the discount, notably Ion Media (64.8% coverage), Trinity Broadcasting (40.1%) and Univision (44.1%). But without expansion of the grandfathering provisions, jettisoning the UHF discount could force Tribune to unravel all or part of its pending $2.7 billion deal to acquire Local TV LLC and block the growth ambitions of Fox and Sinclair Broadcast Group. In their effort to secure these provisions, affected broadcasters should not expect much help from the National Association of Broadcasters. With so few broadcasters affected, the industry's principal lobby looks like it will be sitting this one out.

Journatic Regroups After 2012 Debacle

Journatic, which uses algorithms to report community news, reeled last year when it was hit with charges of plagiarism and quote fabrication and was found to have published some stories using aliases. But the company has since clawed its way through a thorough ethics investigation and back toward the goal co-founder and CEO Brian Timpone set out more than a year ago: gathering community news and helping publishers save millions of dollars.