Verizon, Netflix Dispute Not Just over Peering; Servers are New Battlefield
High-profile flare-ups between content providers and broadband providers over traffic exchange are becoming an annual or even semi-annual Internet tradition. The latest flare-up is between Cogent Communications, which provides backbone connectivity for Netflix, and Verizon. But this time there’s a new issue embedded in an old issue.
The old issue is how to deal with traffic imbalances between broadband providers and content providers who tend to send more traffic to broadband providers than they receive from them. The new issue pertains to a new approach to solving those traffic exchange problems – allowing the content provider to put servers in key broadband provider connection points, thereby minimizing the distance content has to travel between the two companies. The goal is to minimize transport costs and enhance the quality of the end user experience. And the fight now seems to be over who controls those arrangements.